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Tourism Promotion Advisory Committee (TPAC) Update

2017 was a successful year for the Oklahoma Tourism Promotion programs. TPAC (Tourism Promotion Advisory Committee) met 6 times in 2017. The statistics of how many people are reached by many different marketing methods show that Oklahoma and all the incredible features in our state are being discovered by an astounding number. Some of the highlights this year include running digital ads on online platforms such as Hulu and Premion. Utilizing this source ensured that with less funding, the Tourism Promotion team reached over twice as many viewers with advertising year over year. We were able to review the options for the 2018 OK Travel Guide as well as the State Parks Guide, and I think that we will see an incredible reaction to the new formats, stylings, beautiful photography, and content reach. Finally, with new technology in use that can track travelers who have visited OK Tourism websites, we are going to start understanding what area of the country we are receiving the most visitors from so that marketing can become even more targeted. As it stands, we are marketing every corner of our state to nearly every part of the United States, and even several other countries. Please see the list below if you have anything from your region that you want to submit to the OK Tourism team that would be a good fit on the Discover OK website, Oklahoma Today Magazine, or other sources of information that they put out every year. Thank you for the honor of representing OH&LA on this wonderful committee!
Brian Werkman
General Manager
Hyatt Place Oklahoma City Bricktown

To submit your brochure for free distribution in the Tourism Information Centers, or if you are interested in submitting merchandise for sale in the Tourism Information Centers, contact Bill Byer at  

Here is the link to our Travel Industry page; it includes all of our partnership programs and forms:
Here is the link to submit an event:
Here is the link to view our Oklahoma Deals & Coupons:

To View OTRD’s Annual Economic Impact, Visitor Profile, and Advertising Effectiveness Research Studies, visit:
The industry partners are also encouraged to submit story ideas to our content producers Oklahoma Today, Discover Oklahoma, and  
They also have the opportunity to participate in our and social media giveaways.  We are always looking for prizes to give away and, as an added benefit, if the entrants consent to having their email shared with our partners, they can receive a list of emails from the contest entries.  
  • To inquire about donating a prize for giveaway on and its social media platforms, email our content editor, Adam Jewell: 
  • To advertise with us, please email We have many opportunities available, including Oklahoma Today magazine, Discover Oklahoma television show, digital advertising on, the Travel Guide, the Outdoor Guide, and more.

What's Happening
Lodging professionals and industry suppliers are invited to join the OH&LA Board of Directors for a Quarterly Membership Event to discuss industry issues and formulate association activities. These discussions will be followed by an educational luncheon.
AHLA's 2018 Policy Guide highlights the advocacy issues of most importance to the hotel industry, along with AHLA's positions on those issues. Advocating on behalf of a dynamic industry that supports 8 million jobs across the country and $1.1 trillion in U.S. sales, AHLA seeks to advance policies that foster growth, job creation, travel and tourism promotion, and economic opportunities.
Join OKWIL from 9:00am-12:00pm in August for a seminar on National Hospitality Employment Law Trends that Impact Your State, presented by Andria Ryan of Fisher Phillips. The seminar will be held in both Oklahoma City and Tulsa; simply choose the date and location that works best for you!Cost is $50/person. Registration is transferable but non-refundable and processed by the Oklahoma Restaurant Association.
OH&LA presented the Annual Stars of the Industry Awards, designed to honor Oklahoma's outstanding hospitality professionals for their service and commitment to the guest service and hospitality industry, on January 16, 2018. This year, submissions resulted in nearly 40 nominees from properties of all sizes among the 10 categories.
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