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Tourism Promotion Advisory Committee (TPAC) Update

2017 was a successful year for the Oklahoma Tourism Promotion programs. TPAC (Tourism Promotion Advisory Committee) met 6 times in 2017. The statistics of how many people are reached by many different marketing methods show that Oklahoma and all the incredible features in our state are being discovered by an astounding number. Some of the highlights this year include running digital ads on online platforms such as Hulu and Premion. Utilizing this source ensured that with less funding, the Tourism Promotion team reached over twice as many viewers with advertising year over year. We were able to review the options for the 2018 OK Travel Guide as well as the State Parks Guide, and I think that we will see an incredible reaction to the new formats, stylings, beautiful photography, and content reach. Finally, with new technology in use that can track travelers who have visited OK Tourism websites, we are going to start understanding what area of the country we are receiving the most visitors from so that marketing can become even more targeted. As it stands, we are marketing every corner of our state to nearly every part of the United States, and even several other countries. Please see the list below if you have anything from your region that you want to submit to the OK Tourism team that would be a good fit on the Discover OK website, Oklahoma Today Magazine, or other sources of information that they put out every year. Thank you for the honor of representing OH&LA on this wonderful committee!
 
Brian Werkman
General Manager
Hyatt Place Oklahoma City Bricktown
 

To submit your brochure for free distribution in the Tourism Information Centers, or if you are interested in submitting merchandise for sale in the Tourism Information Centers, contact Bill Byer at Bill.Byer@TravelOK.com.  

Here is the link to our Travel Industry page; it includes all of our partnership programs and forms:  http://www.travelok.com/industry
 
Here is the link to submit an event:  http://www.travelok.com/event_form
 
Here is the link to view our Oklahoma Deals & Coupons: http://www.travelok.com/deals-and-coupons

To View OTRD’s Annual Economic Impact, Visitor Profile, and Advertising Effectiveness Research Studies, visit: http://www.travelok.com/industry_reports
 
The industry partners are also encouraged to submit story ideas to our content producers Oklahoma Today, Discover Oklahoma, and TravelOK.com:  
They also have the opportunity to participate in our TravelOK.com and social media giveaways.  We are always looking for prizes to give away and, as an added benefit, if the entrants consent to having their email shared with our partners, they can receive a list of emails from the contest entries.  
  • To inquire about donating a prize for giveaway on TravelOK.com and its social media platforms, email our TravelOK.com content editor, Adam Jewell: Adam.Jewell@TravelOK.com 
  • To advertise with us, please email sales@TravelOK.com. We have many opportunities available, including Oklahoma Today magazine, Discover Oklahoma television show, digital advertising on TravelOK.com, the Travel Guide, the Outdoor Guide, and more.




What's Happening
10.05.17
It’s time to make your Stars of the Industry nominations! This annual award competition epitomizes the service and spirit of our industry by honoring outstanding individuals and properties in Oklahoma’s lodging industry. Open to all OH&LA member properties, the Stars of the Industry Awards will be presented at a luncheon during the OH&LA Lodging Summit and Vendor Expo in January.
06.28.17
OH&LA will offer Certification in Hotel Administration (CHA®). The CHA is the most prestigious certification available to hotel general managers and hospitality executives. It identifies the recipient as being part of an elite group of hospitality professionals who, by combining education and experience with dedication to the industry, have achieved a high level of expertise.
09.25.17
2017 was a successful year for the Oklahoma Tourism Promotion programs. TPAC (Tourism Promotion Advisory Committee) met 6 times in 2017. The statistics of how many people are reached by many different marketing methods show that Oklahoma and all the incredible features in our state are being discovered by an astounding number.
08.11.17
The General Services Administration (GSA) has released federal per diem rates for FY 2018 that will go into effect October 1, 2017.
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